Governance

Once your application is received by the Events Team we will look over your initial paperwork and check your date is available and that your event is in line with acceptable events on Council land.


This is then referred for "approval in principle subject to SAG advice". How your event is "approved in principle" depends on the size, location and activity or your event – all events will need to be approved by the relevant land manager. Smaller events will be approved by the Sandwell Event Manager and the largest will also need approval by the relevant Assistant Director, in consultation with the relevant Cabinet member.

Events Below 500 People
Events Below 100 People Only if triggers SAG No - Event Manager Approval
Events Above 100 People Yes Notification of event, if temporary impact - Event Manager Approval
- Service Manager Approval
Events Above 500 People
Events Above 500 people – limited community impact Yes Notification of event, if temporary impact - Service Manager Approval 
- Director Approval
Events Above 500 People – Community Impact Yes Resident impact assessment - Service Manager Approval 
- Director Approval 
- Cabinet Member Consultation
Events Above 5,000 People
Events Above 5,000 People (one day) Yes Resident impact assessment - Director Approval 
- Cabinet Member Approval
Events Above 5,000 People (multiple days) Yes Resident impact assessment - Director Approval 
- Cabinet Approval