Our Values and Behaviours

We care about providing the best possible public service

Everyone

• Deliver a first-class customer service and be outcome focused
• Know, understand and demonstrate our customer commitments
• Communicate openly with customers and listen to them
• Seek to do the right thing for customers
• Be a great ambassador for Sandwell Council
• Demonstrate empathy to customers and colleagues and be kind and compassionate

Leaders

• Manage customer’s expectations
• Ensure the service works to the best outcome for the customer
• Create accessible channels for customer communication
• Encourage customers to lead in service provision
• Take a holistic view of services
• Be accessible to residents, service users, customers and employees
• Engage with customers, seek feedback and enable continuous improvement